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PONO
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About Pono
Let's talk
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PONO
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About the founder, Tori Cole

Welcome

Born and raised in Hawai'i, an impactful word I have learned to live by is "pono".  Literally translated as "righteousness", "living pono" means living righteously, to do the right thing in terms of self and others.  It's living with purpose, a plan, rooted in harmony and goodwill. That is what we offer to you.

Find out more

We believe in:

Doing right by our clients

It's all about the people: the team and customers we serve.  They define what "quality" means by asking the right questions, using an empathetic, customer-centric approach, and working hand-in-hand with your team to turn these insights into action and results.  

Integrity at all times

What we do together is important, but it's also "how" we do it.  Trust and transparency is at the heart of what we do and how we do it.  When we say we're going to do something, we will.  And we hold ourselves and each other accountable to these standards.

Thinking smart, moving fast

Being bold and courageous in our shared approach requires decisiveness around what we will do and what we won't.  Speed matters and using data, experience and instincts will help the team to deliver winning results, learn and respond quickly and have some fun along the way.

Continually improve

Getting it right the first time is the goal, but not always realistic. Responding quickly and with agility allows us to course-correct and apply shared insights to continually improve.  We develop hypotheses, apply test-and-learn methodologies and always listen to feedback to win big together.  

Diversity & cultural sensitivity

We’re passionate about diversity, so when you work with us, you can expect strategies and tactics that serve, not alienate, your audience. By taking an "outside-in" vs. "inside-out" approach, we help you to understand what will click with your clients or customers, achieving the business outcomes you're after.

Let's talk

Let us know where we can help or if you have a question. We're here for you!

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